INVICTAL 777 - Since 2021 — streetwear built on resilience, loyalty, and identity.

The Name and Its Meaning

The name INVICTAL comes from Invictus Lethal.


Invictus — Latin for “unconquered” — comes from William Ernest Henley’s famous poem, which speaks about facing life’s hardest trials with strength and dignity. The poem became a symbol of refusing to bow even when life breaks you down.


Lethal represents unstoppable determination, the mindset of never giving up.

Who We Stand With

We design for hustlers, fighters, dreamers, and survivors — anyone with their own battle to win. From football casuals to cage fighters to those grinding in silence every day, our community spans across Europe and beyond.

Freedom for Everyone

INVICTAL® is an independent streetwear brand born in Latvia. Our story began long before the first collection — with a simple idea and a symbol we believed in. The logo was first inked as tattoos, carried by multiple members of our circle as a mark of identity, long before it became a registered European trademark. From the start, we knew we wanted to turn this symbol into something real: a brand that represents resilience, loyalty, and strength.


Our Mission

Our mission is to build more than clothing — to create a code. Every piece is designed for those who carry battles within, those who work in silence, and those who refuse to give up. INVICTAL exists to represent resilience, loyalty, and discipline in streetwear form.